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Authorities to fine fashion show organizer for backless camisoles

An event-organizing company faces a stiff fine after models wore backless camisoles and revealed their bottoms at a fashion show last month.

The show, “New Tradition,” was held in Thu Duc City on May 6. After that, photos of models in the show wearing conical hats, camisole, customized ao dai and revealing their whole back, including the bottom.

On Thursday the HCMC Department of Culture and Sports proposed to slap a fine of VND85 million ($3,620) on the show organizer, Objoff Co. Ltd. for inappropriate costumes and images that went against fine customs and traditions.

Nguyen My Hanh, deputy chief of the department, said this agency and the Department of Information and Communications are seeking to prevent images of the show from spreading online.

The viewers and people in the fashion industry have been flabbergasted. Designer Ha Nhat Tien criticized the use of shocking images disguised as innovation and culture.

Designer Si Hoang said the customized camisoles and underwear used in the show were unacceptable because the camisoles were original bras worn only in private.

Nguyen Tuong Danh, the designer of the collection in the New Tradition show. Photo by VnExpress/Hoang Phuc
Nguyen Tuong Danh, the designer of the collection in the New Tradition show. Photo by VnExpress/Hoang Phuc

In May, Nguyen Tuong Danh, who designed the outfits for the show, said they were only a small part of her collection. The traditional camisole inspired her designs, she claimed.

She competed in the Miss International Queen transgender beauty pageant in 2021 and is also a model and stylist.

Many other fashion and entertainment events have been penalized for violations related to inappropriate costumes.

In August 2022 the organizers of Miss Universe Vietnam were fined VND70 million after model Ha Anh wore a see-through ao dai that revealed her breast patch on the red carpet.

The organizers were also banned from organizing modeling and beauty contests for nine months. Ha Anh herself made a public apology.

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